About NILK

Serving pickleball, but make it luxury.

Welcome to NILK - the world’s first pickleball brand that thinks your paddle should look as good as your fit check. We’re here to prove that pickleball isn’t just a sport… it’s a lifestyle. A preppy, witty, TikTok-viral, quiet-luxury-core lifestyle.

NILK started as a bold idea: what if pickleball gear could feel like a Goyard tote, play like a Tesla and look good enough to post on Pinterest? Three years of research, design sketches in quintessentially British cafés and endless paddle prototypes later, we launched in Toronto - the home of maple syrup, Drake and now, your new favourite pickleball obsession.

What We Believe

  • Premium materials only → We use sandblasted fiberglass and Toray T700 carbon fiber (yes, the same stuff used in aerospace) to make paddles that are both boujee and beastly on court.

  • Form meets function → Every paddle, bag and accessory is designed to feel like it belongs in both Equinox and Wimbledon.

  • Unboxing = an Olympic sport → From UV-printed camel boxes to dust bags that feel like they could hold Hermès scarves, every NILK package is engineered for TikTok virality.

  • Pickleball is for everyone → Whether you’re a “kitchen-line warrior,” a doubles-only diva or just here for the post-game Aperol spritz, you belong at NILK.

What We Sell

  • Signature Paddles → Eight styles, endless flex.

  • Bags & Covers → Puffer totes, knitted Mochis, quilted Pralines… basically, pickleball’s answer to Dior.

  • Balls & Accessories → Competition-ready, TikTok-friendly. (Sorry, not edible.)

  • Apparel → Collegiate-style, “hot girl sports aesthetic” staples that scream preppy, but sporty.

Why NILK?

Because life is too short for ugly paddles and polyester bags that squeak when you walk. NILK isn’t just about playing pickleball - it’s about playing it in style, owning the court and looking better than the couple who shows up in matching neon visors.

Fun Facts

  • Our paddles took 3 years of R&D (translation: we hit a lot of balls and drank a lot of matcha).

  • NILK’s first HQ was in London, UK - our second is in Toronto, Canada. We’re international, babe.

  • NILK is short for “Not Into Lame Kit.” (Ok, we just made that up. But admit it - it works.)

Whether you’re here for the best pickleball paddles, the quiet-luxury pickleball bag of your dreams or just because your friend dragged you into this cult of dinking, NILK is where you belong.

Welcome to the NILK club.